Strategic Business Planning

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Strategic Business Planning

Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations and remains an important aspect of strategic management. It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes.

Course Outline

Laying the Foundation for Your Strategic Plan

  • What Is Strategic Planning Anyhow?
  • Why Strategic Planning Impacts Your Growth
  • Getting Set Up for Successful Planning

Looking Backward to Move Forward

  • Taking Lessons from the Past
  • Focusing on What You Do Best
  • Refining Your Mission, Vision, and Values

Sizing Up Your Current Situation

  • Assessing Your Business and Its Capabilities
  • Seeing Your Business Through Your Customers’ Eyes
  • Assessing Your Strategic Position in a Dynamic Environment

Moving Your Organization into the Future

  • Growth: It’s Not Just for Kids Anymore
  • Finding New Customers
  • Establishing Your Strategic Priorities

Creating and Making the Most of Your Plan

  • Putting Your Plan Together
  • Putting Your Plan to Work
  • Contingency Planning: Your Plan B
  • Planning Considerations for Entrepreneurs & Department Managers
  • Planning for the Social Sectors

The Part of Tens

  • Ten Ways to Keep Your Strategic Plan from Hitting the Shelf
  • Ten Ways to Ruin Your Strategic Planning Meeting
  • Ten Shortcuts to Getting Your Plan Done


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