Description

Sales Skills

Sales Skills training

A sale is the act of selling a product or service in return for money or other compensation. Signaling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement.

COURSE OUTLINE Sales Skills

Sales perspective

• Development and role of selling in marketing
• Sales strategies

Sales environment

• Consumer and organisational buyer behavior
• Sales settings
• International selling
• Law and ethical issues

Sales technique

• Sales responsibilities and preparation
• Personal selling skills
• Key account management
• Relationship selling
• Direct marketing
• Internet and IT applications in selling and sales management

Sales management

• Recruitment and selection
• Motivation and training
• Organisation and compensation

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