Retail Sales Skills

$ 1,207.50 Prices include 5% VAT

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Description

Retail Sales Skills training is designed to convert more shoppers into customers so the store can exceed sales goals. The key is having an employee meeting to establish why you are adding retail sales training and taking questions so employees don’t sabotage your efforts.

COURSE OUTLINE

Testing the Retail Waters

  • Retailing: How It Really Works and How It Can Work for You
  • Defining Your Vision: It Starts with a Dream
  • Branding: Making Your Business Memorable
  • Get ting to Know Your Customers Before You Even Have Any

Settin’ Up Shop

  • Location, Location, Location: Finding the Right Place to do Business
  • Designing Stores That Work
  • Choosing Your Merchandise: What to Buy and Where to Find It
  • Get ting the Goods: Controlling Your Buying

Detailing the Retailing

  • Creating the Business Plan and Structure
  • The Fine Print: Crossing the T’s and Dotting the I’s
  • Creating Your Internal Systems: The Day-to-Day Stuff
  • Finding, Hiring, and Keeping a Great Staff
  • Money Matters: Accounting for Money Coming In and Going Out

Spreading the Word Without Going Broke!

  • Generating Word-of-Mouth Advertising
  • Advertising Vehicles: What to Include in Your Arsenal
  • Signage: The Underutilized Killer Resource
  • Setting Up Successful Sales and Promotions

Selling Made Simple

  • Selling the Soft, Suggestive Way
  • Visual Merchandising for the Artistically Deprived and Financially Handicapped
  • Selling Online: It’s an E-World

 

 

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