Description

Retail Marketing Skills

Retail marketing skills is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations, according to the Free Dictionary. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail or website sales.

The successful implementation of the components of the traditional marketing mix (product, place, price and promotion) is essential for success in retail marketing. The savvy marketer must have a thorough understanding of his or her customers to answer the questions that are implied by each of the 4 P’s.

COURSE OUTLINE

Retail Marketing

• Fundamentals of Retailing
• Retail Marketing Mix
• Merchandising Management
• Retail Store Layout and Design
• Retail Selling Skills
• Customer Relationship Management
• Health Safety and Hygiene in Retailing
• Business Communication

Retail Management

• Advances in Retailing
• Inventory Management in Retailing
• Security and Housekeeping Supervision in Retailing
• Retail Sales Management
• Supply Chain Management for Retailing
• Non-Store Retailing
• Event Management in Retailing
• Accounting Procedures in Retailing

Retail Store Operations

• Retailing Basics
• Communication Basics
• Goods Management in Retail
• Customer Service
• Packaging and Bagging in Retail
• Work Effectively in Retail Operations

Retail Merchandising and Cash Management

• Retail Operations
• Merchandise Planning
• Store Operations
• Billing and Cash Management
• Communication at Work Place