Hospitality Management

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Hospitality Management

Hospitality Management is the study of the hospitality industry. The subject may be awarded by a an organization dedicated to the studies of hospitality management or a business school with a relevant department. Courses in hospitality management may also be referred to as hotel management, hotel and tourism management, or hotel administration.

Course Outline

THE HOSPITALITY INDUSTRY AND YOU

  • What Is Hospitality Management?
  • The Manager’s Role in the Hospitality Industry
  • Why Study in a Hospitality Management Program?
  • Planning a Career
  • Employment as an Important Part of Your Education
  • The Outlook for Hospitality

FORCES AFFECTING GROWTH AND CHANGE IN THE HOSPITALITY INDUSTRY

  • Managing Change
  • Demand
  • Supply
  • Workforce Diversity
  • The Impact of Labor Scarcity

THE RESTAURANT BUSINESS

  • The Varied Field of Food Service
  • The Restaurant Business
  • The Dining Market and the Eating Market
  • Contemporary Popular-Priced Restaurants
  • Restaurants as Part of a Larger Business

RESTAURANT OPERATIONS

  • Restaurant Operations
  • Making a Profit in Food Service Operations
  • Keeping the Score in Operations
  • Accounting Statements and Operating Ratios

RESTAURANT INDUSTRY ORGANIZATION: CHAIN, INDEPENDENT, OR FRANCHISE?

  • Chain Restaurant Systems
  • Independent Restaurants
  • Franchised Restaurants

COMPETITIVE FORCES IN FOOD SERVICE

  • Competitive Conditions in Food Service
  • The Marketing Mix
  • Competition with Other Industries

ON-SITE FOOD SERVICE

  • Comparing On-Site and Commercial Food Services
  • Self-Operated Facilities
  • Managed-Services Companies
  • Business and Industry Food Service
  • College and University Food Service
  • Health Care Food Service
  • School and Community Food Service

ISSUES FACING FOOD SERVICE

  • Consumer Concerns
  • Food Service and the Environment
  • Technology

LODGING: MEETING GUEST NEEDS

  • The Evolution of Lodging
  • Classifications of Hotel Properties
  • Types of Travelers
  • Anticipating Guest Needs in Providing Hospitality Service
  • Service, Service, Service

HOTEL AND LODGING OPERATIONS

  • Major Functional Departments
  • The Rooms Side of the House
  • Hotel Food and Beverage Operations
  • Staff and Support Departments
  • Income and Expense Patterns and Control
  • Entry Ports and Careers

FORCES SHAPING THE HOTEL BUSINESS

  • The Economics of the Hotel Business
  • Dimensions of the Hotel Investment Decision

COMPETITION IN THE LODGING BUSINESS

  • The Conditions of Competition
  • The Marketing Mix in Lodging
  • Product in a Segmented Market
  • Price and Pricing Tactics
  • Place—and Places
  • Promotion: Marketing Communication

TOURISM: FRONT AND CENTER

  • The Importance of Tourism
  • Travel Trends
  • The Economic Significance of Tourism
  • The US as an International Tourist Attraction
  • Businesses Serving the Traveler
  • Non-economic Effects of Tourism

DESTINATIONS: TOURISM GENERATORS

  • Motives and Destinations
  • Mass-Market Tourism
  • Planned Play Environments
  • Urban Entertainment Centers
  • Temporary Attractions: Fairs and Festivals
  • Natural Environments
  • On a Lighter Note

MANAGEMENT: A NEW WAY OF THINKING

  • Management and Supervision
  • The Economizing Society
  • The Managerial Revolution
  • Management: A Dynamic Force in a Changing Industry
  • What Is Management?

PLANNING IN HOSPITALITY MANAGEMENT

  • Why Study Planning?
  • Planning in Organizations
  • Goal Setting
  • Planning in Operations
  • The Individual Worker as Planner
  • Long-Range Planning Tools

ORGANIZING IN HOSPITALITY MANAGEMENT

  • Authority: The Cement of Organizations
  • Departmentalization
  • Line and Staff
  • Issues in Organizing

CONTROL IN HOSPITALITY MANAGEMENT

  • The Importance of Control
  • Control and the “Cybernetic Loop”
  • Tools for Control

STAFFING: HRM IN HOSPITALITY MANAGEMENT

  • Issues in Human Resources Management
  • Fitting People to Jobs
  • Recruiting
  • Selection and Employment
  • Training
  • Retaining Employees
  • Staff Planning

LEADERSHIP AND DIRECTING IN HOSPITALITY MANAGEMENT

  • Leadership as Viewed by Social Scientists
  • Why People Follow
  • Leadership Theories
  • Communication
  • The Elements of Leading and Directing
  • Developing Your Own Leadership Style

THE ROLE OF SERVICE IN THE HOSPITALITY INDUSTRY

  • A Study of Service
  • Rendering Personal Service
  • Managing the Service Transaction
  • How Companies Organize for Service

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