Business Management Certificate

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Business Management

ITI Short Course Certificate in Business Management provides a framework for developing the business skills and knowledge needed in the same field.

Student choose 6 Units to complete the Certificate and get attestation from KHDA.

Unit 1: Exploring Business

  • Explore the features of different businesses and analyse what makes them successful
  • Investigate how businesses are organised
  • Examine the environment in which businesses operate
  • Examine business markets
  • Investigate the role and contribution of innovation and enterprise to business success.

Unit 2: Developing a Marketing Campaign

  • Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign
  • Influences on marketing activity
  • Purpose of researching information to identify the needs and wants of customers
  • Market research methods and use
  • Developing the rationale
  • Marketing campaign activity
  • Marketing mix
  • The marketing campaign
  • Appropriateness of marketing campaign

Unit 3: Personal and Business Finance 

  • Understand the importance of managing personal finance
  • Functions and role of money
  • Different ways to pay
  • Current accounts
  • Managing personal finance
  • Explore the personal finance sector
  • Features of financial institutions
  • Communicating with customers
  • Consumer protection in relation to personal finance
  • Information guidance and advice
  • Understand the purpose of accounting
  • Purpose of accounting
  • Types of income
  • Types of expenditure

Unit 4: Managing an Event 

  • Explore the role of an event organizer
  • Investigate the feasibility of a proposed event
  • Develop a detailed plan for a business or social enterprise event
  • Stage and manage a business or social enterprise event
  • Reflect on the running of the event and evaluate own skills development

Unit 5: International Business 

  • Explore the international context for business operations
  • Investigate the international economic environment in which business operates C Investigate the external factors that influence international businesses
  • Investigate the cultural factors that influence international businesses
  • Examine the strategic and operational approaches to developing

Unit 6: Principles of Management 

  • The definitions and functions of management
  • Management and leadership styles and skills
  • Managing human resources
  • Factors influencing management, motivation and performance of the workforce
  • Impact of change
  • Quality management

Unit 7: Business Decision Making 

  • Business plans
  • Decision making in business
  • Use of research to justify the marketing of a business
  • Efficient operational management of the business
  • Understand the importance of managing resources
  • Creation and interpretation of financial forecasts
  • Viability of a business
  • Demonstrate business skills/IT skills

Unit 8: Recruitment and Selection Process 

  • Examine how effective recruitment and selection contribute to business success
  • Undertake a recruitment activity to demonstrate the processes leading to a successful job offer
  • Reflect on the recruitment and selection process and your individual performance

Unit 9: Team Building in Business 

  • Examine the benefits of teams in a business setting
  • Investigate techniques and theories used for the development of an effective business team
  • Develop effective team skills through practical activities

Unit 10: Recording Financial Transactions 

  • Undertake the accurate recording of financial transactions using the double entry accounting system
  • Carry out bank reconciliation as a function of accurate financial control
  • Construct control accounts for debtors and creditors for accurate financial control
  • Examine the correction of errors in accounting records for financial control

Unit 11: Final Accounts for Public Limited Companies

  • Examine the end-of-year financial statements for a public limited company
  • Explore the cash flow statement of a public limited company
  • Undertake shareholder ratio analysis for public limited company accounts

Unit 12: Financial Statements for Specific Businesses

  • Understand different types of businesses and their capital structure
  • Examine the end-of-year financial statements for partnerships
  • Explore the end-of-year financial statements for non-profit-making organisations
  • Explore manufacturing accounts

Unit 13: Cost and Management Accounting 

  • Explore absorption and marginal costing techniques for decision making
  • Carry out standard costing and variance analysis statements
  • Explore budgets for financial planning and control
  • Undertake investment appraisal of long-term capital investment

Unit 14: Investigating Customer Service 

  • Explore how effective customer service contributes to business success
  • Investigate the methods used to improve customer service in a business
  • Demonstrate customer service in different situations, using appropriate behaviors to meet expectations

Unit 15: Investigating Retail Business 

  • Explore the current structure of the sector through investigation of the local retail environment
  • Investigate how the retail sector has responded to change and trends
  • Examine the importance of the supply chain and stock control management to the success of retail business.

Unit 16: Visual Merchandising

  • A Explore how retail outlets apply visual merchandising and display techniques in line with legislation and safety considerations
  • Examine the psychological and technological merchandising techniques used to influence customers
  • Create a successful display for a retail outlet through the use of appropriate visual merchandising techniques

Unit 17: Digital Marketing

  • Examine the role of digital marketing within the broader marketing mix
  • Investigate the effectiveness of existing digital marketing campaigns
  • Develop a digital marketing campaign for a selected product or brand

Unit 18: Creative Promotion

  • Explore the role of integrated marketing communications in creative promotion
  • Review the effectiveness of the promotional mix used by different businesses
  • Create a plan for a promotional campaign

Unit 19: Pitching for a New Business

  • Explore potential ideas for a micro-business start-up
  • Develop a business plan for a viable micro-business start-up
  • Carry out a pitch for funding for the chosen micro-business

Unit 20: Training and Development

  • Investigate training and development in a selected business
  • Examine the planning and delivery of training programs in a selected business
  • Develop an appropriate induction program for a group of new starters in a selected business

Unit 21: Market Research

  • Examine the types of market research used in business
  • Plan and implement a market research activity to meet a specific marketing objective
  • Analyse and present market research findings and recommend process improvements

Unit 22: Work Experience in Business

  • Investigate opportunities for work-related learning
  • Carry out work experience in an appropriate and safe manner
  • Reflect on work experience undertaken and its influence on own personal and professional development


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